The 'Living Horse Power Marque'

The 'Living Horse Power' marque is being developed to highlight the role of horses in producing food, drink, timber and other products in Britain.


The 'Living Horse Power' marque will identify and certify food, drinks and timber that are produced by British vineyards using real horse power.


The 'Living Horse Power' marque will be developed in conjunction with other national working horse associations, FECTU (the European Federation for the Promotion of the Use of the Working Horse) and the relevant industries.



For more information about the launch of the UK initiative <<click here>>

For information about a Japanese initiative to produce furniture from horse extracted timber from well managed woodlands <<click here>>

For information about an Italian initiative relating to wine <<click here>>


"Living Horse Power" was selected as the name of the marque, referencing our oft used quote from Charlie Pinney. 'Living' refers to the vitality and life of the horse, the horse men and women, the health, life and vitality of our chosen working environments and reflects on how the use of horses can develop and enhance that life. The genuine use of 'horse power' reflects the natural, infinitely sustainable and renewable power source of energy animals.
















Living horse power is cheap and readily available. We can breed horses, without limit, without endangering the planet.We know a lot about them and how to use them. They can pull things for us, carry us, help support our society, feed it and enable it to function. They can do so far better than they did in the past if we take advantage of some of the technical advances made in agriculture and machinery design. They can be fed from our fields. They don't destroy the environment but enhance it. They create employment, not replace it. They are a source of companionship in the workplace, a source of pride and pleasure when seen to be working to perfection in harmony with man and his surrounding. Why on earth don't we use them?

Charlie Pinney. 2003.